Apple Music marketing features artists whose labels publicly oppose Apple’s terms & haven’t signed on

The 📱Tech Bloom

Apple Music’s pre-launch marketing campaign has prominently featured big-name independent artists like FKA Twigs and Alabama Shakes, even as their record labels have publicly opposed the new service’s financial terms and indicated that they are not yet on board.


In a Wednesday press release, Beggars Group — which owns major indie labels 4ad, Matador, Rough Trade, XL Recordings, and The Young Turks — confirmed earlier reports that it has yet to reach an agreement with Apple to participate in the iPhone maker’s new streaming service. Beggars is primarily concerned with Apple’s desire to not pay royalties during the three-month free trial period, and is also worried about rights issues that could arise out of Apple Music’s Connect feature.

„At the moment we do not have an agreement with Apple Music that would allow us to participate in the new service,“ Beggars wrote. „However, we very much hope that the obstacles to…

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